Re-designing business to do better
Hustle‑heavy formulas lead to burnout and fragility. Digital products to help you redesign your business where profit and purpose work together.
15+ years
Ops, Financial Management & Strategy
Educational Email Courses
Lead engines
Education focused
Applied knowledge
Africa-based
Solutions designed for your environment
our story
Why I create products
I know what it’s like to work in systems where profit matters more than people – systems that burn us out, destroy the planet, and erode our future.
As an empath with ADHD, I felt the strain of those formulas, and I knew there had to be another way.
That’s why I help entrepreneurs build soul-led businesses: ventures where purpose and profit work together to create growth that’s sustainable, empowering, and deeply human. My digital products are designed not just for financial success, but to leave our legacy of meaning and renewal.
Featured Product
Free email course
Coming soon
Read more: Hello World!what you need to know
FAQ
Blocks allow you to build your own custom posts and pages without any coding knowledge. Here’s a selection of the blocks included on this theme:
Are your products beginner-friendly?
Yes. Each toolkit includes a quick start guide, examples, and checklists to launch fast.
Do you customise products?
Products are plug‑and‑play, but you can adapt them to your niche.
Is ‘soul-led’ just a nice idea?
Not at all. It’s a practical strategy lens. Soul-led means aligning your business with clear values, outcome-driven offers, and systems that sustain you. Humane doesn’t mean fluffy. It means: intentional, effective, and sustainable.
Can I start small?
Absolutely! Whether you’re building from scratch or you have an existing business, these products will work for you to grow with purpose.
Can I pay in my local currency?
Yes, prices are quoted in USD and converted automatically at checkout. We use Payhip as our storefront.
I’m not based in any African country, can I still use these products?
Some products are designed with a specific market in mind to address specific issues in that country or region. These are clearly indicated on the product itself. Other than that, the ideas and concepts in our products are applicable worldwide.
Systems Should Serve People, Not the Other Way Around
Structure should simplify, not stifle. I design systems that free your energy and support the way you work best.
Alignment Is the Foundation of Sustainable Growth
Growth feels effortless when every system, offer, and decision aligns with your purpose and direction.
Profit and Purpose Can Work Together Seamlessly
Strategy and soul aren’t opposites – they’re two sides of lasting success. I help you build both with clarity and calm.
Testimonials
Proof & Outcomes
Hear from people I’ve worked with before
An asset to any organisation!
With her insights we were able to make informed decisions with a notable impact on financial performance.
G Kapena
former Managing Director (Botswana)
Highly recommend!
Are you a purpose-driven entrepreneur that wants to create an impact in the world and grow your business? Then I highly recommend Fatima. She has a rare ability that combines a critical eye for perfection and performance with kindness.
Maryn van Biljoen
Transformation Guide (Netherlands)
Sees the big picture and the details!
With her help we understood exactly what the business had to do, when it needed to do and were able to track it as well. Highly recommend!
Fraser Nicoll
Growth Lead & ADHD Burnout Specialist (UK)
Contact us by sending a direct message on Facebook: https://www.facebook.com/LessHustleMoreFlow
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